Dulcie Attipoe's Blog

  The next step in every public relations process by which it operates after research is planning. Planning in Public Relations is essentially about making the concrete decisions about what needs to be done and the order in which it will be done as a response to a particular situation or in anticipation of something that might occur in future. Your analysis of the situation is the crucial beginning to the process. It is imperative that all involved-planner, clients, supervisors, key colleagues and the ultimate decision makers are in solid agreement about the nature of the opportunity or obstacle to be addressed. The Public Relations practitioner takes a careful and candid look at its internal environment (mission, performance and resources), its public perception (reputation) and its external environment, (competitors and opponents, as well as supporters). Strategic Planning provides an objective technique for setting priorities among the various publics, helping you select those...

  -By Hubert Tieku The saying which goes like, “we live to learn” , immediately made sense to when I had the shock of the year, 2024. And I believe almost all my friends who range from law students to lawyers and almost all lay persons will be equally shocked when they learn about some of the laws to which my eyes were just opened. I am saying this because I see them flout these laws “unknowingly” on a daily basis. One faithful morning, I was introduced to my senior and in the course of the introduction he passed a comment which led to the writing of this article. That morning I had a badge of the coat of arms on the collar of my suit jacket. Upon seeing the coat of arms he asked me why I was wearing it and I replied “I am wearing it to demonstrate my patriotism” . He said, “kindly go and read the laws on Ghana’s flag and emblem and come and tell me if you are actually allowed to wear the coat of arms on your suit.” At that moment I said to my self, “of course I am allowed to wear ...